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Marketing Certificate

Program Description

Marketing Certificate

The Marketing Certificate prepares students with the technical and analytical skills necessary to compete in a complex, ever-changing and challenging market. Our program teaches students how to make strategic marketing decisions using digital and offline resources.

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Upon successful completion of the Marketing Certificate program, students will have acquired the knowledge and skills to:

  • Evaluate business trends and apply these trends to cultivating a business in a diverse, global environment.
  • Identify the laws for entrepreneurship and small businesses, LLCs, LLPs, and global forms of business along with corporations and the Sarbanes-Oxley Act.
  • Analyze how information technology can be used to target individual customers with customized marketing

Program Plan for Marketing Certificate

BUS 220Principles of Marketing3
BUS 110Business Fundamentals3
BUS 434Internet Marketing3
BUS 325Legal Environments in Business3
BUS 490Introduction to E-Business3