Undergraduate Certificate in Marketing

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UNDERGRADUATE CERTIFICATE IN MARKETING

Program Description:

The Certificate in Marketing prepares students with the technical and analytical skills necessary to compete in a complex, ever changing and challenging market. Our program teaches students how to make strategic marketing decisions using digital and offline resources. Successful students in this certificate program who want to pursue a full degree at a later date may transfer their earned certificate courses towards one of Abraham Lincoln University’s Associate’s or Bachelor’s degree programs.

 

Program Objectives:

The undergraduate level certificate in Marketing is designed to develop a student’s professional skillset in:

  • Evaluating business trends, and apply these trends to cultivating a business in a diverse, global environment.
  • The laws for entrepreneurship and small businesses, LLCs, LLPs, and global forms of business along with corporations and the Sarbanes-Oxley Act
  • Information technology and how it can be used to target individual customers with customized marketing presentations.

 

Table P8: Program Plan for the Marketing Certificate

SemesterCourse #Course NameCredit HoursCore/ MajorGeneral EducationRequired Elective
1ORT100Orientation00
BUS110Business Fundamentals33
BUS325Legal Environment in Business33
BUS220Principles of Marketing33
Semester Credit Hours99
Total for Semester 199
2CIS490Introduction to E-Business33
BUS434Internet Marketing33
Semester Credit Hours66
Total for Semester 266
  • This certificate program requires 15 credits.
  • Certificate Programs require the completion of the ALU Online Orientation (ORT100) for students in addition to the credit hour requirements listed.
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ALU Online University:
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If you are interested in learning more about the programs available at Abraham Lincoln University, please fill out our contact form. One of our Admissions Team will get back to you as soon as possible with the information you have requested.
Submit
If you would prefer to speak to one of our Admissions Team on the phone, give us a call between 10:00AM to 7PM PST Monday through Thursday and 8:30AM to 4:30PM on Fridays.

We look forward to hearing from you!